As an e-commerce business owner, there are many things you have to think about when launching your business online. 

• Which platform to use? 
• Which web agency should we use? - hopefully Wind & Kite! 
• How should we market and advertise our products? 

But one of the most important and underthought-of considerations that can be easily missed by e-commerce businesses is considering which web hosting company to use. 

Wind & Kite is aware that this isn’t the most exciting or glamorous part of e-commerce, but it can really affect how a business operates and can be a real headache for owners when it goes wrong. 

So what is web hosting and why is it so important? 

Web hosting is a set of one or more computers (“Servers”) which deliver the code your developers write to your customers. When you type your website’s domain name into a browser, you’re actually calling the server directly.

Web hosting affects your entire site's performance, no amount of good programming can redeem a server being slow to respond to your customer's requests.

It’s also key to your reputation and profit. If your site goes down, no money can be taken, and in the worst case, it can lead to serious damage to your reputation.

Finally, security is key to your business's success. Data breaches can cause irreparable loss of trust to customers, and huge fees from card issuers and bring the site back to operation. A good web hosting company will provide you with advanced security against cyber threats, as well as backup services in case something goes wrong.

So, with that in mind, who would Wind & Kite suggest to our clients? There are some really great hosting companies out there, and we will always recommend the best fit for our clients, however, Wind & Kite are proud to be an official partner with Corefinity. 

Why did we pick Corefinity? 

They are experts in not only web hosting but also in our e-commerce development framework, Magento. 

Corefinity began its life after a group of Magento Developers working for various agencies in the UK, decided to come together to create a solution to a problem they faced as developers - limited and frustrating hosting solutions. 

As a group of Magento developers and veteran business owners, they have experience in the good, bad and ugly of the e-commerce and hosting worlds. So they decided to create their own hosting company which provides stable, fast and reliable tools to host an e-commerce website.  Due to their past employment, they offer specialist knowledge and know Magento “inside out”. 

They are passionate about being open and honest with customers in every sense, but in particular with pricing, so they provide transparent pricing and support features on their site and pride themselves on saving all of their “customers hundreds and sometimes thousands a month!” 

They have built security and performance into their ideology, and run extensive sets of checklists for security and maintenance, with the addition of an emergency code support service, if needed, from UK-based experts, which is exactly what you need at 3 am when you have an issue! 

They are focused on assisting the business and providing flexibility for customers to scale up for high traffic, or down for quiet periods, easily with a disaster recovery plan built into their systems, alongside a four-tiered support system for customers to pick from, including live chat, which we find invaluable when we need them! 

We believe they’re the fastest, most reliable hosting for a Magento business, which is why they’re the only hosting company we’re proud to partner with.

Read more about Corefinity here on their website https://www.corefinity.com/