Angling Active: Hyvä Build
Fishing tackle specialists, clothing and equipment
Following the Hyvä build loading times dramatically improved site-wide and every page was modernised, with a focus on user experience throughout. Through best-practise development, Angling Active has seen a huge reduction in maintenance costs going forward. All of these efforts meant that from December 2022 to February 2023, Angling Active saw a 14% increase in revenue, as well as almost a 14% increase in user engagement across the site, compared to the preceding period.
These figures have continued to grow, from 6 months from August 2022 to November 2022, compared to the same period the following year in 2023, Angling Active saw an increase of 207% in revenue and a continued increase of new users by almost 27%.
These figures have continued to grow, from 6 months from August 2022 to November 2022, compared to the same period the following year in 2023, Angling Active saw an increase of 207% in revenue and a continued increase of new users by almost 27%.
Additionally, in this same period, the Average Order Value of each customer has increased by 130%, as well as increased retention of users by 33%.
In March 2023, Wind & Kite created a bespoke integration which enabled Angling Active to be able to offer users specific personalised upsell items, which could be added to the bag in just one click. For example, if a user purchased a pair of waders, they would have the option to tick a box and add the specific wader bag for those trousers, enabling users to purchase unique items for them with increased speed and efficiency. Since this integration, Angling Active have seen their Average Order value per customer increase by almost 18%
130%
Increase In Average order value
207%
Increase in Revenue
Our client says...
"Working with James and his team at Wind and Kind has been an absolute pleasure. Their honest and expert guidance has been instrumental in our online success and maximising ROI from our Magento support.
W&K's deep understanding of Magento coupled with a commitment to keep us informed with e-commerce trends, makes them an invaluable partner for ecommerce businesses seeking to enhance their Magento store."
Wind & Kite created a custom bespoke integration for Angling Active, with internal in-store stock systems to enable users to be able to check stock for products at their Stirling Store, enabling customers to check specific sizes of items with accuracy.
To streamline admin operations Wind & Kite created bespoke integrations for Angling Active with Royal Mail and Parcelforce. Details are pushed automatically to the respective vendor after a customer completes a purchase. Within the admin interface staff press one button to instantly print the corresponding order label with no need to access the supplier’s system. This integration minimises clicks and improves efficiency for the Angling Active team.
With increased costs of Trustpilot Wind & Kite created a custom integration for Angling Active. This system pulls reviews from Trustpilot into Magento so that Angling Active are free to move to any other supplier in the future without losing their data.