Mad4tools.com
Intro
In January 2024, Wind & Kite worked with Mad4Tools to completely rebuild and refresh the entire front end using Hyvä themes, intending to reduce complexity and achieve maximum performance, resulting in better user experience, higher conversion rates, and higher SEO rankings.
Problem
Mad4Tools previously had a Magento website, with a long-standing regular customer base, selling both to commercial business customers and the “everyday” DIY-er, with a large range of products available on their website.
However, they had encountered several issues with their site, especially with the slow loading times on their site, as well as experiencing issues with certain key functionalities with their Magento theme. The website had previously been built bespoke by another agency, and due to its age and build method, Wind & Kite were initially fixing these front-end issues, which resulted in high costs for Mad4Tools.
Therefore, to prevent Mad4Tools from having continued rising costs with a problematic website, Wind & Kite suggested a full Hyvä rebuild to reduce long-term costs, with the ability to dramatically improve speed as well as provide a fully functioning site with reduced issues. Due to the adaptivity of Hyvä, Wind & Kite were able to work together with Mad4Tools to create a fully functional, bespoke and simplified website in just 3 weeks of development time.
3 WEEKS
DEVELOPMENT TIME
Solution & Results
Before Mad4Tool’s new Hyvä build, it was discovered that 100% of the mobile pages tested by Wind & Kite were failing Google’s Core Web Vitals Assessments and that 33% of those were also failing on Desktop.
In the 28 days since Mad4Tools went live with their Hyvä rebuild, Wind & Kite have retested these same pages on Google’s Core Web Vitals and have seen a marked improvement across the board, with previously failed pages now passing on Core Web Vitals.
Following the Hyvä build Mad4Tools have had their loading times dramatically improved site-wide. Below are some of the impressive improvements that Mad4Tools has seen since moving to Hyvä:
Google Performance Speed Test Scores
Home Page
Category Page
Product Page
In the 28 days since Mad4Tools went live with their Hyvä rebuild, they have successfully increased their conversion rate by 11.62%, with a 36.55% increase in revenue, alongside an increase of 13.6% on their average order value. They have also gained a 20% increase in users overall, along with an increase of 22.6% in new users site-wide.
We can’t wait to see their continued success with their new Hyvä site and to remain working alongside Mad4Tools in the future.
Our client says...
"Working with Wind and Kite has been very straightforward and insightful, as they have shared their expertise and made the transition to Hyvä smooth sailing. From start to launch and follow-up monitoring of results, the team has been heavily involved and supportive, which makes us confident in taking on new projects with them to continuously improve our online user experience."
